EA Founder on GTA 6 beating Football on Thanksgiving
The anticipation surrounding Rockstar Games’ next masterpiece, GTA 6, is building to epic proportions. Following a decade of intense development, the question isn’t just whether the game will be good, but how enormous its commercial success will truly be. As the industry watches the rollout, figures are emerging that suggest the game is poised to be a monumental hit, prompting key figures to ponder just how much success is required to truly make history.
For EA founder Bing Gordon, the definition of a massive success is tied to scale. When discussing the potential of GTA 6, Gordon suggested that selling 75 million copies would be “mind-blowing.” He arrived at this figure by referencing a hypothetical goal of 750 million views for promotional content, hypothesizing that achieving just 10% of that view count would signal phenomenal success.
Beyond the pure sales figures, Gordon offered a surprisingly candid vision of what genuine success looks like. He humorously suggested that the ultimate sign of GTA 6’s triumph would be cultural saturation: “I think from my point of view, what success for GTA 6 is going to be on Thanksgiving Day after eating your turkey, you don’t watch football, you play GTA.”
This sentiment perfectly captures the appeal of the game—it’s not just a distraction, it’s a destination. While acknowledging that players will undoubtedly still watch the football, the idea that a game can capture such dominant cultural attention is a powerful testament to its impact.
The hard numbers backing this enthusiasm are staggering. Sensor Tower data indicates that the game has already generated close to 700 million in revenue from approximately 7 million copies sold to date. Looking ahead, projections point toward even greater financial reach. Sensor Tower anticipates 25 million preorders by launch, which could translate into a total revenue of about $2 billion.
The demand from the player base is equally intense. Latest data from Circana reveals that nearly one in three console and PC gamers in the US plan to purchase GTA 6. This represents the highest purchase intent ever recorded for a game of its kind, signaling a massive appetite for the experience.
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