Gears of War E-Day and Gibson Unite for custom guitars

Gibson Guitars and The Coalition are uniting two legendary forces to create a custom collection that taps into the heart of the Gears of War universe. This exclusive collaboration brings together the world of high-end craftsmanship and epic gaming storytelling, resulting in two unique guitars built for the franchise’s most iconic heroes.

The partnership draws deep inspiration from the musical identity of the Gears franchise, a series defined by powerful, guitar-driven scores. This connection is further cemented by the fact that the game’s composer, Adam Lastiwka, utilized Gibson guitars in the recording of the game’s soundtrack, setting a perfect stage for this artistic convergence.

The resulting collection features custom Gibson guitars based on the iconic Les Paul and SG designs. These instruments are not just beautiful objects; they are tributes to the brotherhood that defines the Gears world, honoring the resilience and fate of characters like Marcus Fenix and Dominic Santiago.

The stunning artwork illuminating these guitars was created by acclaimed artist and illustrator Luke Preece, who served as the creative force, translating the spirit of the franchise into striking visual forms. Preece noted that the collaboration was a natural fit, bringing together his passions for music, metal, art, and video games.

Each guitar embodies a core theme of the Gears narrative. Marcus Fenix, represented on the Les Paul, embodies Brutality, reflecting the grit and relentless spirit of the character. His guitar features a weathered skull motif framed by chainsaws and Locust imagery, celebrating the chaos of Emergence Day.

Conversely, Dominic Santiago’s design, placed on the Gibson SG, reflects Pathos, offering a more somber and reflective counterpart. His artwork features a battle-worn skull surrounded by symbols of remembrance and loyalty, touching upon the emotional weight of sacrifice woven throughout the lore.

The process of creation was meticulous. Each guitar began as a hand-drawn concept, which was then digitally mapped, stenciled, and meticulously hand-painted by Preece. This careful approach ensured that every detail captured the raw intensity and emotional depth of the characters.

Despite the dramatic themes, the collaboration sought to preserve the beauty of the instruments themselves. The artists opted for powerful artwork that carried the weight and intensity, allowing the guitars to stand as beautiful objects that feel cool, heavy, and unmistakably Gears.

These limited-edition pieces are destined for the collector market. Only four guitars were created in total, each numbered and signed, emphasizing their uniqueness. Fans will have a chance to own a piece of this history through a sweepstakes.

In addition to the limited collection, fans in official XBOX supported regions can enter to win three custom guitars: two Marcus Fenix-inspired Les Pauls and one Dominic Santiago-inspired SG. To enter, fans must like and comment on the announcement post on the @gibsonguitar and @gearsofwar Instagram accounts. Winners will be selected at random and announced on October 16, 2026.

As the Gears of War: E-Day event launches on October 6, 2026, across Xbox Series X|S, Xbox PC, Steam, and Game Pass Ultimate, this collaboration offers a rare opportunity for fans to own a unique piece of gaming history alongside exceptional craftsmanship.