Gears of War Emergence Day Action in Los Angeles

Olivia Smith 09/21/2026

Gears of War: E-Day Brings Emergence Day to Los Angeles

Get ready, Los Angeles. The world of COG is taking over Hollywood & Vine on September 30th as XBOX brings the excitement of Emergence Day directly to the heart of the city with a massive Gears of War: E-Day takeover.

This is more than just a party; it’s an immersive experience designed for every Gears fanatic, whether you are a seasoned veteran or just diving into the world of the Locust for the first time. On the day, attendees will be among the first to engage with the new title, Gears of War: E-Day, getting a sneak peek before the official Early Access launch begins.

The event runs from 3pm to 10pm, offering a full evening of adrenaline, community, and celebration. Guests who arrive early will have the opportunity to mingle with other Gears fans, test out the game, and snag exclusive prizes.

To fuel the Emergence Day experience, the festivities will be packed with themed refreshments, including food and beverages. Fans can also commemorate the launch by getting an airbrush Gears of War tattoo and capturing memories at the photo booth.

The excitement doesn’t stop there. Among the prizes available are unique items, including an XBOX Design Lab Gears of War: E-Day-inspired controller, designed in collaboration with illustrator and long-time creative partner Luke Preece.

For those looking to fully immerse themselves in the COG universe, the event provides a chance to show your allegiance. Guests are encouraged to dress in their favorite Gears of War merchandise or cosplay for a chance to win great gear and prizes.

Access to this exclusive experience is strictly limited to the first 500 guests, and all attendees must be 18 years of age or older. To ensure a smooth entry, guests wearing Gears of War merchandise will be granted faster access to the event.

Planning your visit? Start queuing for access at 12pm Pacific on September 30th. Don’t miss your chance to experience Emergence Day and celebrate the launch of Gears of War: E-Day in Hollywood & Vine.