Hasbro and Nintendo team up for new Zelda toys

Get ready, gamers and collectors, because a legendary partnership is brewing between two titans of the toy industry: Hasbro and Nintendo.

The collaboration centers around one of gaming’s most iconic franchises, The Legend of Zelda, promising to bring beloved adventures to life in a new wave of collectible toys.

This isn’t just a casual agreement; it’s a multi-year commitment designed to honor the magic of Hyrule through tangible, high-quality merchandise. Fans have been waiting for this kind of synergy, and the news signals that the wait is about to get even more exciting.

While the official production timeline is set for 2027, the anticipation for the first public glimpse is already building.

Mark your calendars, because the official reveal is slated for San Diego Comic-Con, running from July 23rd to 26th, 2026.

At this highly anticipated event, fans will be treated to a sneak peek of three striking 6″ scale figures, giving us an early taste of the legendary craftsmanship that is about to hit the toy aisles.

This partnership promises to bridge generations of gaming nostalgia and collectibility, ensuring that the spirit of Zelda remains as vibrant and tangible as ever. It’s a collaboration that feels like a true celebration for every fan who has ever explored the depths of Hyrule.