Miyamoto’s dream Which Nintendo makes you happiest

Nintendo executive Shigeru Miyamoto believes that the company’s mission should extend beyond selling consoles; it should be about creating reasons for people worldwide to embrace Nintendo, and he dreams of a future where everyone receives one when they reach a certain age.

In an illuminating conversation, Miyamoto shared his philosophy on console sales, envisioning a world where the joy of Nintendo is simply an expected milestone, perhaps given to children as coming-of-age gifts by their parents.

This idea is rooted in unique cultural comparisons. To illustrate his point, Miyamoto drew a parallel between purchasing a new game console and the deeply rooted traditions of Japanese school supplies.

In Japan, when children begin elementary school, there is a distinct ritual around acquiring their school bag. This isn’t just any backpack; it is the randoseru, a hand-made luxury item known for its robustness and ability to last through years of use, often being passed down between siblings.

For a Japanese child, receiving a randoseru is far more than just getting a bag. It signifies a major transition—a minor step into adulthood, marking their formal entry into the school system.

Miyamoto pondered how this tradition contrasts with Western perspectives where receiving a simple bag holds less ceremonial weight. He noted that while buying a Nintendo Switch 2 might seem like a simple purchase compared to acquiring a randoseru, the cultural significance lies in the ritual itself.

The difference highlights a fascinating consumer mindset: the console is an entertainment device, but the school bag represents a milestone and continuity. Both represent gifts tied to transitions and growth.

While there are differences in practical considerations—such as capacity or color choices between a modern hybrid console and a traditional school bag—the core message remains powerful. Miyamoto’s vision encourages parents to see the gift of a Nintendo not just as entertainment, but as a treasured marker of a child’s journey.