NFS or Battlefield Criterion’s next focus
The world of gaming has just witnessed a seismic shift in studio identity, as Criterion celebrated its 30th anniversary by rebranding itself as Criterion: A Battlefield Studio.
This move is more than just a name change; it signals a major pivot for the storied development house. Known for crafting iconic racing experiences like Burnout and later steering the legendary Need for Speed series, Criterion has long been recognized for its knack for high-octane action and pure driving thrills.
Now, their focus is squarely on the grander scale of first-person warfare. The rebranding places them among four studios supporting Electronic Arts’ massive push in the Battlefield franchise, marking a significant step into the arena of large-scale tactical shooters.
Criterion’s involvement in the Battlefield universe is not new. The Guildford studio has been contributing to EA’s military shooter line since the release of Battlefield 1 in 2015, demonstrating an early affinity for competitive, large-scale conflict.
While they have successfully tackled this genre before, this latest shift suggests a deep dive into the military simulation space. The rebranding effectively signals that while their history is rich with arcade racing and street racing, their current ambition lies firmly in the battlefield.
For many fans, the question now becomes: Is this simply a new chapter, or does it represent an end to Criterion’s other projects? The shift puts the spotlight on what comes next for one of gaming’s most recognizable names.
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