Jagex bans AI from creative work after Dragon Slayer 2 backlash
The world of RuneScape is currently a whirlwind of development, promising both massive expansion and entirely new horizons for its dedicated player base. Jagex is juggling ambitious, multi-year plans—from the looming expansion of Dragonwilds to the development of an entirely new Massively Multiplayer Online Role-Playing Game—creating a constant state of anticipation among fans.
This flurry of activity culminated at RuneFest 2026, an event that delivered plenty of exciting reveals. While the official announcements hinted at grand future plans, the behind-the-scenes work often involves navigating complex timelines and managing the sheer scale of creative output required to keep the community engaged.
However, even in these exciting times, the process of development inevitably leaves ripples and gaps. Some elements of the planning and promotion seem to have slipped through the cracks, creating opportunities for speculation among the community.
Most recently, the focus shifted to RuneScape‘s Dragon Slayer 2. Jagex decided to release a trailer for the upcoming title, and in the process, something caught the public’s eye.
Players began noticing elements within the promotional material that appeared suspiciously familiar. Speculation quickly turned toward the role of generative AI, with many users wondering if these novel visual or textual elements were the product of artificial intelligence.
This moment sparked a lively debate about the intersection of traditional game development and cutting-edge technology. It raised fascinating questions about how AI is being integrated into the creative process for massive game franchises, and what this means for the future of content creation in the gaming industry.
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