Unlock the power of XP
Xbox Launches XP Division, Aiming to Redefine Entertainment Franchises
At the heart of the Xbox ambition is a singular vision: to be the world’s leading entertainment company. This goal isn’t just about games; it’s about nurturing enduring franchises that inspire and connect people across every generation and geographic boundary. To make this vision a reality, the company is launching XP, a dedicated new division designed to transform how these beloved worlds reach the global audience.
XP is more than just a new department; it is a strategic convergence of existing Xbox capabilities, bringing together film, television, consumer products, strategic partnerships, and live experiences under one powerful mission. Led by newly appointed President Kayleen Walters, XP is poised to unlock massive new opportunities for fandoms to grow worldwide and forge deeper connections with players and new fans.
While the games themselves remain the foundation, XP is committed to building upon that foundation by partnering with the best creative minds and trusted partners to create entirely new ways for people to experience the worlds they love. The division is structured around four core investment areas designed to maximize the potential of Xbox‘s intellectual property:
- XBOX PICTURES: This pillar focuses on bringing Xbox worlds and characters to new audiences through compelling film, television, and other linear storytelling.
- XBOX PRODUCTS: Focused on creating authentic consumer products that allow fans to celebrate and express their favorite franchises.
- XBOX PLACES: This area centers on community building through live events, immersive attractions, broadcasts, and unique destinations.
- XBOX PARTNERSHIPS: XP will actively collaborate with creators, brands, and communities to develop exciting new experiences, sponsorships, and brand alliances.
The leadership steering this exciting direction brings a remarkable track record. Kayleen Walters has a history of stewarding some of the world’s most iconic entertainment properties, including thirteen years at Lucasfilm where she helped grow and relaunch a massively influential franchise. Her experience extends to the gaming world, where under her tenure at Mojang, the Minecraft franchise saw explosive growth, with its merchandising becoming a global force. This history demonstrates a deep understanding that the strongest franchises thrive by remaining true to their origins while continually creating fresh avenues for participation.
XP is not just about repackaging existing content; it is about leveraging creative power to expand the reach and depth of the Xbox universe. It is a dynamic effort to ensure that the magic of the games translates into richer, more immersive, and more globally connected entertainment experiences for everyone.
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